Whats the difference?
A lead generation company works very differently. They do not represent you or your brand, or put forward your unique proposition, with all its USP’s, to a chosen identified section of the marketplace. They often use web forms and blogging sites to attract inbound page views from all over the internet and harvest the web forms as leads. They will sell captured ‘field data’ as leads to as many people/companies as they can and negotiate as much or as little as people are prepared to pay for them. Conversion to sale is poor at best. Prospects are inundated with inbound callers from people and companies they have never heard of which turns the lead cold very quickly.
Emedia Marketing. We represent you while communicating with your target market, and any campaign and its results are exclusively yours. All inbound enquiries are aimed at your Company, its representative (Whichever member of your staff you want the enquirer to engage with) and directly in response to the specific marketing material sent out. The buyer will be waiting for your contact and will be ready to share with you what interested them in your proposition. Our experience has proved that this model is the very best for a high conversion to sale.