Whats the difference?

A lead generation company works very differently. They do not represent you or your brand, or put forward your unique proposition, with all its USP’s, to a chosen identified section of the marketplace. They often use web forms and blogging sites to attract inbound page views from all over the internet and harvest the web forms as leads. They will sell captured ‘field data’ as leads to as many people/companies as they can and negotiate as much or as little as people are prepared to pay for them. Conversion to sale is poor at best. Prospects are inundated with inbound callers from people and companies they have never heard of which turns the lead cold very quickly.

Emedia Marketing. We represent you while communicating with your target market, and any campaign and its results are exclusively yours. All inbound enquiries are aimed at your Company, its representative (Whichever member of your staff you want the enquirer to engage with) and directly in response to the specific marketing material sent out. The buyer will be waiting for your contact and will be ready to share with you what interested them in your proposition. Our experience has proved that this model is the very best for a high conversion to sale.

We only work with a limited number of clients within each sector. In some sectors as few as 5 or 6 for a particular product or service. We can only generate a finite amount of enquiries over certain timeframes for each industry or sector. We try to avoid any conflict of interest by not creating competing campaigns between our clients. In some cases, this is simple as different companies even within the same sector can have very different propositions. We never disclose intelligence gathered or inbound information across clients. We work in the best interests of our clients and towards their continued success, and to that end, the information contained in their inbound enquiries is highly confidential and the intellectual property of the client that commissioned it. This is what separates us as a marketing company and not a Lead Generation company.

Our ‘Pay Per Lead’ pricing model means we can establish a return on investment figure very easily. Once you have a steady conversion rate, and you can establish the long-term value of each new client that we introduce to you, you can quickly calculate return on investment and build a growth strategy and a new client acquisition programme.

Why pay a marketing company when I already pay and employ salespeople? This is a common objection, and our response would be this. Marketing and Sales are closely linked but are certainly not the same role. A salesperson is and should be the most expensive component, a highly skilled communicator capable of instilling the confidence needed to a prospect, portraying your proposition in its best light and winning the sale. You want this ‘investment’ in front of selling opportunities for the highest percentage of their week as possible, making as many sales as possible. A salesperson who spends 80-90% of their week looking for an opportunity to sell is not working efficiently. With an abundant source of quality enquiries which can be increased or decreased on demand, we can keep your sales team motivated with a constant stream of inbound enquiries addressed directly to them. This dual investment will prove to be a highly profitable one. We can also engineer the amount of work we do to only supply enquiries at a rate you can deal with, ensuring no opportunity is wasted.